verve
it’s the expression of creative ideas. it’s the enthusiasm we feel. and it’s our desire to share concepts, news and resources with others. verve is Z2’s quarterly magazine with regular updates.
Z2 Marketing
Spring 2011 Z2 News
Congrats, Milwaukee WAVE
As the branding agency for the Milwaukee WAVE, we feel like proud parents! Congratulations to the WAVE for defeating the Baltimore Blast by nine and bringing home the MISL Championship.
Shortly before the game, Cory created a special video for the team that was shown exclusively to the players. Fueled by heavy metal music with images of their previous successes, the video hopefully helped the team get pumped up for their championship win.
Was the rest of the Z2 team thrilled about repeatedly listening to the head-banging music for days before the game as he worked on the edit? Maybe not, but if the video had anything to do with the WAVE's win, it was worth it!
MilwaukeeWave.com
The Pfister Narrator, Chapter Two
As part of our public relations efforts for The Pfister Hotel, Z2 created The Pfister Narrator program, a social media storytelling project that gives a voice to various hotel guests. The second Pfister Narrator, Stacie Michelle Williams, was recently named and will spend 10 hours each week at the hotel people-watching in the lobby and finding intriguing stories that bring The Pfister to life.
Many businesses will use social media to push marketing messages, but we've tried to put an unusual spin on it here using a pair of outside eyes to see what's beautiful and special about the human experience, as connected to this historic Milwaukee landmark.
Mountain Khaki Social Media Buzz
The Z2 team is buzzing about our upcoming project for clothing retailer Mountain Khakis. We'll be stretching our social media muscles for a project to debut at the end of the summer. While we can't say much just yet, we can assure you that we're excited and inspired already.
Setting Sail With Harken
Z2 is pleased to be working with Harken, a leading manufacturer and marketer of quality sailboat hardware and accessories. Our team will be creating a series of product videos highlighting their exceptional apparel and sunglasses.
This Time Tomorrow Foundation
It hasn't been a simple process, but Cory is proud to announce that This Time Tomorrow is now officially its own not-for-profit. The second annual TTTF benefit concert took place at the Milwaukee Art Museum on April 9, 2011. More than 400 people attended to help raise a lot of money to benefit the Leukemia Lymphoma Society.
The “This Time Tomorrow” song is available on iTunes, and 100% of the proceeds from each sale going directly to fund cancer research.
The Grand Geneva For Your Next Event
We recently spent our company retreat at the Grand Geneva Resort, and we can't speak more highly of the experience. If you're looking for a wonderful corporate getaway or a personal vacation, give them a call. If you'd like to see the beautiful 1,300 acre grounds, check out the video we produced to promote weddings. The video, shot with our very own RED ONE camera, is currently featured on their website, used as a sales tool and shared via social media.
Welcome Olivia
The newest Z2er comes to us from Spreenkler Creative and Flipeleven Creative in Bay View, where she worked as a copywriter, content strategist and social media advisor. A graduate of UW-Milwaukee, Olivia is full of enthusiasm and sprightly energy. Chances are, you can find her finessing ad copy, assisting on Z2 video shoots or writing scripts. Outside of work, Olivia has been enjoying learning to cook and spending time with her two cats, Eskimo and Louie (it should be noted she does have human friends, too).
Olivia Johnson
Copywriter / oliviaj@z2marketing.com / Ex. 17